The Standard Bearer
A key component of the School of Medicine's LCME communications campaign, The Standard Bearer newsletter was sent weekly (every Monday) from July 2023 up until the school's site visit in February 2024.
Each edition of The Standard Bearer provided a clear and concise overview of a single, strategically-chosen standard or element, explaining what it is, why it was important, and offered a unique call to action related to the element.
In addition to the email versions, large poster-sized versions of The Standard Bearer were also produced during the lead-up to the site visit. These posters, strategically hung inside the school, provided timely reminders of vital information for faculty and staff participating in the site visit while retaining a consistent look and feel of the newsletters they had seen throughout the campaign.
